Nexus Among ICT Support for Core Competencies, Competitive Advantage and Firm Performance: A Managerial Phenomenology Approach

This study analysed the nexus among ICT support for core competencies, competitive advantage and firm performance using data obtained from managers of firms in Harare, Zimbabwe. The qualitative phenomenological approach focused on manufacturing service sub-sectors that informed analysis. used purposive sampling to select a sample 10 participants, five business experts. In-depth interviews with chosen experts organisations Zimbabwe, were conducted gather data. study's findings within-case cross-case Key results indicate management talent is perceived impact positively. competencies gives businesses positively impacts operational performance. When investments combine skills, company's value maximises. For ICT-enabled influence performance, need complementary managerial strategic capabilities. distinctive because it addresses dynamic organisational capabilities resource-based perspective as base theories. methodology goes against innovation adoption theories comparable earlier studies acceptability. Thus, this contributes growing body literature by demonstrating are insufficient establish maintain singularly It made even more essential consider how meet better customer needs capture having well-thought-out ICT-embedded model, strategy, alignment